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Undergraduate

Media and Communications - BA (Hons)

This BA (Hons) in Media and Communications course will allow you to study media theory while gaining the creative, practical and collaborative skills you will need to establish a career in tomorrow鈥檚 global, digitally networked world.

With a wide choice of module options, the course will prepare you for a diverse range of careers including content production, news media, advertising, media production and marketing communications.

The course includes an option to study a semester abroad (subject to availability), and there is a great emphasis on work-based learning opportunities, helping you to hit the ground running when you join the workplace.

NB This course is only available for direct entry into Year Three in 2025.听

Why 性用社?

  • Learn from knowledgeable staff with real-world experience: Learn real-world skills from experienced media and communications professionals and combine that with rigorous academic skills which will be of value to you throughout your career.
  • Excellent facilities: Benefit from our specialist on-campus film and media facilities.
  • Smaller class sizes make for great support: We keep our student numbers lower than many other universities. This means that our staff can better get to know your interests, strengths and areas for 性用社ment. You will find you build good collaborative relationships with students working in a range of other subjects.
  • Hone your entrepreneurial skills: Build the confidence to stand on your own business feet with our Creative Entrepreneurship modules.
  • High ranking: 性用社 is ranked in the top 6 of Scottish higher education institutions for Media in the Guardian University Guide 2024.

Media and Communications - BA Hons): The course in brief

We live in a world where everyone joins in media debates and many people are content creators, but how do you differentiate yourself, and your professional skills, in this field? The course is designed to enable you to do just that, by building your creative, critical and research skills year on year, as well as your ability to put ideas into writing and practice.

On this course you will:

  • gain the creative, practical, and collaborative media and communication skills you will need for the many roles that require them in the world of the media;
  • gain the media and communications knowledge and skills you will need for the many roles that require them in the fast-moving world of work.
  • Study theories of media and communications and debate the role of media in economics, politics and society;
  • look at the role of publicity, propaganda and social media campaigning, and learn about the artistic and creative digital work that shapes the societies we live in. Put theoretical understanding into action through production modules that focus on video, photography, audio and digital content creation;
  • 性用社 your writing, management and team skills needed to produce imaginative and creative work of a high standard;
  • have access to industry standard software (eg Adobe Creative Suite) and equipment when working on practical modules, alongside excellent on campus facilities including our video editing suite; and
  • meet and learn from media professionals in the fields of media and communication. In addition, you will be working with carefully selected external clients on media and communication projects.

How will I be taught?

Structure

All students enroll onto the honours degree, but you can choose to exit with an ordinary degree after Year Three.

Teaching, learning and assessment

You will learn through lectures, seminars, individual work and group work. The assessment strategy uses a range of methods to support your academic and professional 性用社ment. These include: essays, reports, presentations, online discussions/postings, exams, reflective diaries, e-portfolios and content production for different media such as video, photography, website, blogs, posts and tweets.

Placements

Work-based learning opportunities will help you build your theoretical studies into invaluable real-world skills.

Exchange opportunities

Studying abroad through our exchange programme can be one of the most exciting and rewarding challenges for a student to experience. The opportunity to travel and live in another country, learn different customs and traditions, meet new people and future career draws many students into the exchange programme. In Year Three you have the opportunity (subject to availability) to study for one semester at a university overseas. Please visit the Exchanges and Study Abroad听pages for more information.

Teaching staff, class sizes and timetables

You can read more about the teaching staff on this course at the bottom of this page. Please note that teaching staff is subject to change.

For more information, please also visit 鈥How we teach and how you鈥檒l learn鈥.

What will I learn each year?

Year Three

You will:

  • have the opportunity (subject to availability) to study for one semester at a university overseas. For more information, visit Exchanges and Study Abroad; and
  • learn skills and approaches that will enhance your business-sense and employability. Creative Entrepreneurship is a vital part of Years Three and Four. Many of our students have gone on to create their own successful companies and we have an in-house Business Innovation Zone (BIZ to help you get your enterprise up and running.

Modules

  • Media, Politics & Culture
  • Designing a Research Project
  • Persuasive Communication
  • Working in the Film, Media, and Communications Sectors
  • plus two options

Year Four

You will:

  • produce an extended piece of work that aligns with your interests and specialisms. You can choose to do a production dissertation (video, screenwriting, photography), written dissertation or videographic dissertation; and
  • continue to enhance your business-sense and employability by working on a media freelancing project in which you鈥檒l 性用社 professional standard work to show to future employers, collaborators or funders.

Modules

  • Modernity on Screen
  • Media Freelancing Project
  • Dissertation
  • plus two options

Year Three and Four module options could include:

  • Communicating in Organisational Settings
  • Communication, Arts and Activism
  • Creative Entrepreneurship
  • Experiential Learning Placement
  • Film Festivals
  • Photography Practice
  • Playwriting/Playwriting 2
  • Political Communication
  • Popular Music
  • Radio and Audio Media
  • Reputation Issues and Crisis Management
  • Science Fiction, Fantasy and Horror
  • Screenwriting
  • Student Initiated Module
  • Television Drama
  • The Video Essay
  • Video Production
  • World Animation
  • The Only Way is Ethics

NB The modules listed here are correct at time of posting (Feb 2024) but may differ slightly to those offered in 2025. Please check back here for any updates.

Career opportunities

This course will equip you with skills in media content creation, research, writing and communication, as well as team work and management skills. These are important for a wide range of roles such as content creation, client liaison and creative entrepreneurship. You could work in the media industries, arts management, the cultural and creative sectors or communications industries. In addition, companies in a wider range of fields are constantly looking for fresh content; they want to tell their own stories and communicate compellingly through the media with their potential customers.

Media and Communications - BA (Hons): Entry requirements and application information

Direct Entry

Year Two

  • HNC/HND in a related subject with B/CB in the graded unit
  • Scottish Higher: BC at Advanced Higher in relevant subjects plus BB at Higher
  • A Level: BBB in relevant subjects

Year Three

  • HND in a related subject with CB in the graded units

For details of related HNC and HND courses, visit ourCollege Leavers and Mature Students Advice page.听

Disability/health conditions

If you have a disability, long-term physical or mental health condition, or learning disability, it should not stand in the way of your studying at 性用社. However, if you are not sure whether your disability might be a barrier in your studies or in relation to the professional standards, please contact the disability service who will be able to have a conversation with you about reasonable adjustments and supports available to you.

Terms and Conditions

The delivery of this course is subject to the terms and conditions set out in our听2025/26 Entry Terms and Conditions (Undergraduate).

Awarding body

性用社

Specialist facilities film

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Course Overview

Delivery
On campus at 性用社
Duration
2 years full-time
Start Date
September 2025
Study Abroad
Yes
School
School of Arts, Social Sciences and Management
Division
UCAS Code
PP24
SCQF Level
10

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